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The Hebrew University - View from Mt. Scopus Campus
Before: The result of an internet search when looking for "The Hebrew University logo".  
Due to the symbol's historical significance, the concept for the redesign of the logo included modifying the existing symbol to update it to the present and future: the shape of the flame was changed to a geometrical form, to be in accordance with t
While the wayfinding on campus is nearly impossible, consisting of virtually no two signs in the same visual language, only one element repeats itself - a signage font, seen above. Further research indicated that this font was used for the logo
Left: Additional investigation revealed the name of the University's designer in those years, Emanuel Grau. The calligraphy based font he designed is named "Universal", derived from "University". Grau was commisioned by the University to design
In 2015, for the official rebranding project, a new proprietary font was designed by Prof. Adi Stern, inspired by the original typeface.
Top: The official logo of The Hebrew University, launched in 2016. Below: additional vertical versions of the logo.
A trilingual logotype was created with the symbol. Arabic was officially added to the logo for the first time in the University's history.
The division of the logo's symbol created forms and a color palette, which developed into the graphic language. These shapes and colors are dynamic and flexible, allowing an ever-changing identity system.
In addition to the official logo, a casual, abbreviated "spoken version" of the logo was created, using the University's nickname amongst its students "The Hebrew". HUJI is an acronym for "Hebrew University of Jerusalem, Israel", commonly used today
A new website, implements the graphic languge and is a functional university website containing much essential information for students and faculty. It allows easy navigation and access to information that was very difficult to find on the Universit
merchandise implementing the new visual identity
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The stationery system demonstrates a more official use of the visual identity. While still using the graphic language, the "toned-down" colors are more suitable for institutional documents.
A series of brochures, addressing different target groups: applicants, students, graduate students and potential donors. The Albert Einstein quotes appear on each cover, representing his strong connection to the University. Following his death, Eins
The shapes are screened in different locations in the dark hallways of the University, as signs for changing information.
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  The "before" images are current examples of posters for different events on campus. Using the new visual language, a grid and photographic system for event posters was created. The posters are "color-coded" according to the faculty which is hosti
Typical cluttered hallway of The Hebrew University.
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